Integrity :- We are committed to fostering sustainable and responsible business practices, promoting ideas and products on merit in an objective and unbiased way

Customer & Supplier Focus:- We will strive to understand and respect our C&S's needs, we will target lasting C&S's satisfaction by focusing on developing positive and long term relations

Innovation:- We will drive to innovate constantly pushing the norms of set standards of products, quality and business processes. We will seek change in a process driven manner coming up with improvements in our service delivery and execution standards

Mutual Respect & Team Work:- We will actively share information and ideas in a boundary less manner, encouraging widespread participation in our decision making process, valuing each others point of views through responsible, open, two way communication.